Building the Modern Profit Center: How to Embrace Digitally Enabled Products

digitally enabled products

Digitalization is top of mind for all CPGs, and we’re on the fast track to merging the physical-digital lanes. What was once a linear business now spreads across an expansive ecosystem, and it can be difficult to navigate. 

How can CPGs embrace the opportunities that come with digitally-enabled products and overcome the challenges? Leaders from companies like Reckitt, Henkel, and Unilever share insights on how to meet ever-changing consumer demands by deploying new digital strategies that will help support product differentiation and drive the next industry paradigm shift. Discover their top strategies here.