Today, the world of consumer goods is built around a single paradigm – build end user added value by producing, packing, shipping, and trading. With the advent of more consumer-centric data practices, industries are asking themselves the key question – how can this support product differentiation and create the next industry paradigm shift?
In this webinar on March 22 at 2PM ET, experts with experience from Unilever, Henkel and Reckitt explore what ‘making the most of digital’ really means, including:
- The secrets of when you should go digital (and when you shouldn’t)
- The real-world challenges and opportunities of creating a global physical/digital platform
- Exploring differences across various CPG categories
Who should attend? Innovation enthusiasts! Not your e-commerce or D2C teams, but those who are developing breakthrough, digitally enabled products that go well beyond an app. If you are hoping to grow sales and build new business, including front-end innovation teams, register now.