ARTICLES BY THIS AUTHOR
- 12/15/2016
Under Armour Expands Smart Shoe Line
Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue. - 12/14/2016
Study: CMOs Wrestle with Digital, Physical Alignment
A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways. - 12/13/2016
Four Supermarket Shopper Trends for 2017
As they head into 2017, are consumer brands thinking about how their product offerings contribute to grocery shoppers’ positive experiences? - 12/13/2016
Study Finds Future Potential, Current Confusion Around AI
Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research. - 12/13/2016
HMSHost, Coca-Cola Spread Holiday Airport Cheer
Travelers at some of the busiest U.S. airports were recently surprised by holiday elves bearing good cheer and fun gifts as part of foodservice company HMSHost’s "Holly Jolly Holiday Takeover." - 12/12/2016
Combined E-Commerce Solution Targets Grocers
With internet-based grocery sales expected to hit $18 billion by 2020, Descartes Systems Group and MyWebGrocer have combined on a tool that helps grocery retailers support the e-commerce shopping experience from online purchase through home delivery. - 12/12/2016
Uber, Disney Zap a 'Star Wars' Experience
Uber has collaborated with Walt Disney Co. on a marketing activation that transforms the car-service company's user app into a themed Rogue One: A Star Wars Story experience. - 12/12/2016
Ragu to Have a 'Rosey" 80th Anniversary
When the annual Rose Parade makes its 128th procession down the streets of Pasadena, CA, on Jan. 2, the Ragú brand will be celebrating the kickoff of its 80th anniversary with a float in the parade entitled "Simmered in Tradition." - 12/12/2016
The New Nutrition Label: Challenges and Opportunities
In May, the United States federal government announced sweeping changes to nutrition facts labels that will potentially affect more than 800,000 food and beverage products. - 12/11/2016
Shelfbucks Acquires Merchandising Technology Patents
Shelfbucks, Inc. has expanded its in-store measurement capabilities by acquiring 24 merchandising technology patents.