Combined E-Commerce Solution Targets Grocers
With internet-based grocery sales expected to hit $18 billion by 2020, Descartes Systems Group and MyWebGrocer have combined on a tool that helps grocery retailers support the e-commerce shopping experience from online purchase through home delivery.
MyWebGrocer’s "Digital Experience Platform" provides grocery and consumer packaged goods brands with digital interaction and fulfillment capabilities to facilitate shopper engagement from online ordering to store pick up or home delivery. With Descartes, grocers can offer shoppers optimized home delivery time windows during the purchase process, effectively plan and execute routes, and engage customers with automated post-delivery surveys.
The combined solution is already in use at the Overwaitea Food Group & Save-On-Foods, the largest food store chain in western Canada.
“We believe that a sophisticated e-commerce platform is fundamental to meeting the needs of customers today, and that home delivery is another key touchpoint where we can make a positive impact on customers,” said Wayne Currie, the retailer's vice president of Information Technology and Ecommerce. “The combined [solution] helps us efficiently give customers what they want, where and when they want it.”