ARTICLES BY THIS AUTHOR
- 11/1/2017
Albertsons ‘Stocks Up’ on Gas Rewards Promos
Albertsons Cos. reprised its annual “Stock Up Sale,” this year tying the promotion to its Gas Rewards program. - 10/30/2017
BJ's and P&G 'Go Fresh' For Football Season
Procter & Gamble for the first time activated its official National Football League sponsorship at BJ’s Wholesale Club, running a sweepstakes awarding tickets to football games in the retailer’s East Coast operating region. - 10/19/2017
Albertsons Offers Private Label Care for Cold Season
Albertsons Cos. chains are promoting private label medicine and food as cold season picks up. - 7/31/2017
Sam's Club Drills into Data with Targeted Offers
<p>As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.</p> - 6/30/2017
Coca-Cola Endcaps Bring Shoppers Down Albertsons' Aisles
<p>Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.</p> - 6/30/2017
Johnsonville, Albertsons Offer 'First Brats' of Spring
<p>For bratwurst lovers in certain markets, March can be a confusing month.</p> - 5/31/2017
Rethinking Retail for a New Shopper
<p>Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.</p>