Lisa Johnston
ARTICLES BY THIS AUTHOR
- 4/3/2023
Nestle & General Mills’ CPW Join AB InBev In Adopting GPT-4 BI Assistant
Anheuser-Busch InBev, Nestle, and General Mills are among the companies integrating an AI assistant that uses OpenAI’s GPT-4 language model for consumer goods business intelligence discovery. - 3/30/2023
Research: The State of Collaboration Technologies in Consumer Goods
We surveyed the CGT audience to get the pulse on today's consumer goods collaboration strategies and technology investments. - 3/29/2023
Agility, Generative AI, Investments: Shoptalk 2023 Tech Trends for CPGs
CGT sat down with Elizabeth Lafontaine, chief retail analyst at Retail Leader Pro, during Shoptalk to dig into some of the top tech trends that will impact consumer goods manufacturers and retailers. - 3/29/2023
Supply Chain Visibility: How Kimberly-Clark Cleaned Up Order Bunching
When Kimberly-Clark sought to improve its supply chain visibility for both its retailers and consumers, it had a fairly specific pain point to solve: order bunching. - 3/22/2023
Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences
Nike is using consumer insights drawn from loyalty member polling within its product development for the first time. - 3/19/2023
Don’t Upset the Disruption: Scaling IT Support In Athletic Brewing Co.
Is there a more complex mission for consumer goods IT than staying nimble like a startup while implementing the tech infrastructure required for growth? For Athletic Brewing Co., it's certainly a recipe of art and science — a fitting strategy for the rapidly expanding non-alcoholic craft beverage company. - 3/15/2023
Danone Knocking Down Research Silos
No more emails please: Danone is investing in its internal collaboration capabilities. - 3/6/2023
Southern Glazer’s Puts AI In the Hands of Its Field Teams
Southern Glazer’s Wine & Spirits is equipping its field sales teams with new technology so they can spend more time with customers and less time checking product positioning. - 3/5/2023
Where Cloud Fits Into OZNaturals’ Growth Curve
Digital native OZNaturals is finding success in its goal to provide affordable, natural skincare products to consumers thanks to investments in its inventory operations. - 3/2/2023
General Mills Welcomes 2M Good Rewards Members; Details Supply Chain Investments
General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy.
