Lisa Johnston
ARTICLES BY THIS AUTHOR
- 3/6/2023
Southern Glazer’s Puts AI In the Hands of Its Field Teams
Southern Glazer’s Wine & Spirits is equipping its field sales teams with new technology so they can spend more time with customers and less time checking product positioning. - 3/5/2023
Where Cloud Fits Into OZNaturals’ Growth Curve
Digital native OZNaturals is finding success in its goal to provide affordable, natural skincare products to consumers thanks to investments in its inventory operations. - 3/2/2023
General Mills Welcomes 2M Good Rewards Members; Details Supply Chain Investments
General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy. - 2/26/2023
Kraft Heinz Joins AB InBev’s BEES Digital Platform
The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level. - 2/20/2023
Coca-Cola Signs As Early Partner for OpenAI’s ChatGPT, DALL-E Generative AI
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology. - 2/20/2023
How Colgate-Palmolive Built a Framework for Supply Chain Analytics
Colgate-Palmolive has developed a foundation to fuel the advancement of supply chain analytics that not only includes a dedicated analytics catalyst team but also a coach to lead them. - 2/16/2023
What Counts Most for CPG Leaders? Social Skills and Pricing Science
What do L’Oreal Group and Prime have in common? Despite their dramatic differences, they both prove that your teachers were right: Social skills matter when being a leader. - 2/13/2023
Coca-Cola Goes Local In Digital Marketing Pilots
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement. - 2/9/2023
General Mills Forging Digital Connections In Consumer Kitchens
General Mills is exploring home IoT devices to better understand consumer behavior partners. - 2/8/2023
Fortune Brands Elevating Pricing Prowess
The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility.
