Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

10/17/2022
Royal Greenland’s Digital Transformation in the Open Sea
All consumer goods categories are accompanied by unique business challenges and nuances, but a global seafood manufacturer may have a few more than most.

Lisa Johnston
10/10/2022
Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability
The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers.

Lisa Johnston
10/3/2022
Mars Scaling Digital Twins Across the Globe
Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies

Lisa Johnston
9/26/2022
How AB InBev Is Tightening Its Grip on Pricing With Analytics
The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.

Lisa Johnston
9/25/2022
How PepsiCo Is Growing E-commerce Profitability
PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.

Lisa Johnston
9/12/2022
Clorox Leans Into Scenario Planning for Never-Normal Supply Chain Future
Clorox shared details on its ERP and supply chain investments as the company navigates the ongoing volatile environment.

Lisa Johnston
9/8/2022
Coca-Cola Restructures Platform Services
The Coca-Cola Company is restructuring its platform services organization, splitting the leadership responsibilities in two.

Lisa Johnston
8/29/2022
Kraft Heinz, Danone Invest In First-Party Data Collaboration
The Kraft Heinz Company and Danone continue to invest in their first-party data capabilities amid shifting privacy regulations, and an expanded partnership by their providers is expected to deliver new benefits.

Lisa Johnston
8/14/2022
Colgate-Palmolive Bullish On Hill’s ‘Best-in-Class’ Digital Capabilities
Colgate-Palmolive is accelerating its digital transformation across the enterprise in part by leveraging the capabilities it’s developed within the growing Hill’s Pet Nutrition business.

Lisa Johnston
8/11/2022
Utz Brands' Growth Mode Leans Into Social Media & Supply Chain Investments
Utz Brands is investing in both its marketing and supply chain capabilities as the company continues to operate in growth mode.

Lisa Johnston