Lisa Johnston
ARTICLES BY THIS AUTHOR
- 8/8/2022
Hormel Foods Restructuring
Hormel Foods is restructuring its operations in a bid to become more agile and consumer-focused, and it’s developing a new center of excellence for its retail segment as part of this. - 8/8/2022
Pitmasters: How Primal Kitchen Pounced On Summer Opportunities With Hyper-Personalization
As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade. - 8/7/2022
Strong Retail Execution Lifts Edgewell Into Sunny Days
Strong retail execution, improved retailer collaboration, and an especially sunny summer have all combined for good news for Edgewell, which said it’s using its in-house digital prowess to share data with retailers. - 8/1/2022
Schwan’s Ushers In Yelloh Rebrand With Big Consumer Insights Investments
Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities. - 7/31/2022
Coca-Cola Beefs Up Pricing & Promotion Intelligence, RGM Capabilities
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape. - 7/27/2022
Zack Hicks Named Kimberly-Clark's First Chief Digital & Technology Officer
Zack Hicks has been named chief digital and technology officer at Kimberly-Clark, a new role for the company. - 7/25/2022
Early and Often: How Loverboy Is Customizing CX
Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections. - 7/17/2022
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. - 7/11/2022
How Unilever Is Prepping Its Teams For the Metaverse
Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.
