Lisa Johnston
ARTICLES BY THIS AUTHOR
- 11/10/2022
C-Suite Roadmap: Consumer Goods Forum Issues Guide for Operationalizing Net Zero
Effecting real change without greenwashing is a harder task for CPGs bogged down by legacy processes, with some research indicating that many firms will fall short of their goals. - 10/31/2022
Unilever Will Be Almost Entirely In the Cloud This Year
The acceleration of moving its data, applications, and network technologies to the cloud are expected to unlock myriad digital and innovation opportunities including real-time IoT performance data from its factory digital twins. - 10/19/2022
Q&A: PepsiCo’s Chad Matthews On Contextualizing Pricing With Analytics
Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies. - 10/17/2022
Royal Greenland’s Digital Transformation in the Open Sea
All consumer goods categories are accompanied by unique business challenges and nuances, but a global seafood manufacturer may have a few more than most. - 10/10/2022
Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability
The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers. - 10/3/2022
Mars Scaling Digital Twins Across the Globe
Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies - 9/26/2022
How AB InBev Is Tightening Its Grip on Pricing With Analytics
The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how. - 9/25/2022
How PepsiCo Is Growing E-commerce Profitability
PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability. - 9/12/2022
Clorox Leans Into Scenario Planning for Never-Normal Supply Chain Future
Clorox shared details on its ERP and supply chain investments as the company navigates the ongoing volatile environment. - 9/8/2022
Coca-Cola Restructures Platform Services
The Coca-Cola Company is restructuring its platform services organization, splitting the leadership responsibilities in two.
