Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

7/17/2022
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

Lisa Johnston
7/14/2022
Debra Crew Named Diageo COO
Diageo has a new operations chief.

Lisa Johnston
7/11/2022
How Unilever Is Prepping Its Teams For the Metaverse
Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.

Lisa Johnston
7/11/2022
How NotCo Is Keeping Products On Shelves Without Drowning In Data
Learn how the plant-based food company is investing in its ability to evaluate item on-shelf availability and prevent out-of-stock issues across its network

Lisa Johnston
6/30/2022
Mondelez’s Maria Macuare On Egos and Magicians In Data Analytics Leadership
The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the industry.

Lisa Johnston
6/27/2022
Nike Deploying New ERP In July
Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.

Lisa Johnston
6/27/2022
Mars Wrigley's Voice AI Investments Get Louder
Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.

Lisa Johnston
6/23/2022
Keurig Dr Pepper Expands RTD Portfolio With Atypique Addition
Keurig Dr Pepper intends to acquire the rights to Atypique, a non-alcoholic, ready-to-drink cocktail brand, from Station Agro-Biotech.

Lisa Johnston
6/21/2022
GSK Consumer Preps For Independent Future With E-commerce Upgrade
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.

Lisa Johnston
6/20/2022
Nu Skin Finds Natural Fit In Soaring Social Commerce Demand
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.

Lisa Johnston