Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/12/2022
QR Codes Show Promise In Reducing Food Waste
Consumers are interested in using QR codes at retail, a new Cornell study finds, especially when it comes to reducing food waste.

Lisa Johnston
6/6/2022
3 Ways Kraft Heinz Sees Its Historic Tech Investment Paying Off
The Kraft Heinz Company shared insight into the benefits it’s already recording as a result of its recent partnership with Microsoft, including how it's collaborating with retailers for store and inventory data.

Lisa Johnston
6/5/2022
As Consumers Shift Spend, CPGs Focus On Promotion Effectiveness
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.

Lisa Johnston
6/1/2022
Coca-Cola Moving Retailers Into the Digital Age While Meeting Consumers In the Metaverse
The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.

Lisa Johnston
6/1/2022
How PacSun Stays On Script for Strong CX
PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).

Lisa Johnston
5/30/2022
Cloudy With a Chance of Pests: SC Johnson Makes Mosquito Forecasts As Accessible As the Weather
SC Johnson is using predictive analytics to better understand the emergence of mosquito populations in the United States, and it’s making this information easily accessible to consumers.

Lisa Johnston
5/26/2022
General Mills Offloads Meal Brands to Eagle Foods
General Mills is selling its Helper main meals and Suddenly Salad side dishes businesses to Eagle Foods as it continues to narrow its focus in the U.S.

Lisa Johnston
5/23/2022
Why Coca-Cola is Discontinuing Honest Tea
The Coca-Cola Company will phase out the Honest tea brand by the end of this year.

Lisa Johnston
5/22/2022
Edgewell Gets Unfiltered
As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Lisa Johnston
5/9/2022
Kraft Heinz Piloting Paper-Based Ketchup Bottle
Kraft Heinz’s transformation journey is even extending to its iconic ketchup bottle.

Lisa Johnston