Lisa Johnston
ARTICLES BY THIS AUTHOR
- 2/5/2023
What ‘Digital First’ Means for Church & Dwight
Church & Dwight’s acquisition of the category-disruptor Hero brand is exceeding expectations, as the century-plus-old consumer goods stalwart continues a digital evolution that includes taking all employees along for the ride. - 2/2/2023
Hershey, Colgate-Palmolive, Kimberly-Clark & More: CPG Investments In 2023
It’s earnings season, which means consumer goods companies are taking to their conference mics to share details about upcoming investments. Get a snapshot from some of the largest companies in the industry. - 1/26/2023
Levi’s Readies For DTC-Optimized On-Cloud ERP and Raises Bot Bar
Learn how the new system is expected to fuel the company's growing direct-to-consumer business. - 1/23/2023
20% of Companies To Shift Packaging Focus Away From Recycling: Gartner
Some companies may have gotten a little over their skis when it comes to their sustainability goals. - 1/19/2023
Levi’s Hires Analytics-Focused Chief Digital Officer As Next Step in Transformation
Jason Gowans has joined Levi Strauss & Co. as the company’s first chief digital officer, marking the next move in the company’s bid to elevate its digital commerce strategy. - 1/15/2023
NRF 2023: Walmart’s Future of Drones Will Be Green and Off the Grid
Expect drones to play a more prominent role in the last mile, including through goods retrieval, as retailers like Walmart pursue faster and more sustainable fulfillment alternatives. - 1/10/2023
CES 2023: Why Clorox Is Investing in Data Clean Rooms
For The Clorox Company, investing in data cleanrooms has become a strategic imperative in today’s new marketing landscape. - 1/9/2023
As Apple’s Headset Gets Closer to Consumers, So May the Metaverse
A report that Apple’s first mixed-reality headset is with developers for testing may move the metaverse one step closer to becoming a tangible concept for consumers — and the companies that sell to them. - 1/8/2023
CES 2023: How P&G’s Consumer Brands Keep Reaping Rewards from Space Research
Why would a consumer goods company want to conduct research in space? For one thing, it’s a pretty great environment to work on your innovation resource efficiency. - 1/5/2023
Technical Debt Skeletons: How Retail and CPG CIOs Can Prevent Their Own Southwest Meltdown
What can we learn from the Southwest debacle? A lot. Learn how to identify, manage, and resolve your own technical debt.
