Liz Dominguez
ARTICLES BY THIS AUTHOR
- 1/2/2023
Nike Zones In on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps. - 12/19/2022
Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots
Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality. - 12/19/2022
Behind Amazon’s Packaging Strategy: Machine Learning-Powered Optimization
The company has had to elevate its structure, reinventing how products are shipped “for the good of customers and the planet.” Learn more. - 12/15/2022
Building the Supply Chain of the Future: 5 Consumer Goods Companies Investing in Innovative Approaches
CGT combed through some of the industry’s most comprehensive supply chain transformations in 2022, pinpointing five consumer goods companies who are driving sustainable, scalable growth by investing in innovative approaches. - 12/7/2022
P&G Doubles Down on Digital Capacity and Shelf Orchestration With Supply Chain 3.0
Learn how their advanced digital implementation is having a powerful impact on the company's on-shelf strategy. - 12/5/2022
Massimo Zannetti Unlocks the Power of Transparency and Analytics With CRM Upgrade
Massimo Zanetti, the private label coffee provider, had tapped a CRM system in the past, but it was a “huge failure.” Learn why the latest initiative is already having measurable results. - 12/5/2022
PepsiCo and L’Oreal Launch Innovative Packaging and Labeling Strategies
PepsiCo and L’Oreal USA are the latest consumer goods brands to transform their packaging and labeling, launching new strategies that will impact various aspects across the value chain. - 11/28/2022
Unilever's 'Groundbreaking' Supply Chain Investments Lean Into AI and Geolocation
CG brands are having to get inventive to overcome supply chain obstacles. As a result, Unilever is investing in its supply chain with what it calls "groundbreaking" technology like AI and geolocation. Learn more. - 11/27/2022
Hivery Taps Ian Goodwin to Lead as Chief Product Officer
In the role, Goodwin will lead the company’s product innovation acceleration and expand global delivery. - 11/21/2022
PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience
Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.
