Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/6/2022
Nestlé’s Pablo Nill to Uncover Strategies for Elevated Customer Experiences
Discover how the end-to-end capability drives significant efficiencies for Nestlé and its channel partners while also delivering vastly improved customer experience and loyalty. - 10/3/2022
Adore Me Ramps Up Creative Projects By Leaning on AI Writing
One of the challenges Adore Me has solved in its 10-year history relates to copy. The brand has seen significant results by leveraging artificial intelligence. Learn more. - 10/3/2022
General Mills' Lucky Charms Harnesses ‘Magic’ and Consumer Engagement With AR
Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game. - 9/29/2022
Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation
Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team. Learn more. - 9/26/2022
L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center
L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details. - 9/26/2022
Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it. - 9/21/2022
Goya Marks First Strong DTC Push With Online Store
Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort." - 9/19/2022
P&G and J&J Tap Into Social Commerce Ads Via Walmart Connect
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools. - 9/19/2022
Influential Church & Dwight and Kraft Heinz Execs Join CGSM Roster
This year’s gathering is set to deliver unparalleled insights, featuring a powerful lineup of leading executives and experts, including Jamie Schwab, Church & Dwight Co.’s head of digital strategy, media, and measurement, as well as Peter Hall, president of U.S. foodservice for the Kraft Heinz Company. Learn more. - 9/15/2022
Patagonia Says Ownership Transfer Will Help Fight the Climate Crisis
In line with the company’s mission of sustainability, every dollar Patagonia makes will either be reinvested back into the brand or distributed as dividends toward protecting the environment and planet. Learn more about the brand's plan for the future.
