How Mars Scales GenAI with a Flexible, Governed Platform

There’s a growing focus on scaling GenAI integrations within the CPG space, but foundational blocks are often missing: a structured data platform, responsible AI governance principles, and a culture of digital transformation.

During a recent CGT webinar, Kaarthik Subramaniam, director of digital experience platforms at Mars Global Services, shared the company’s platform-driven approach, which encourages experimentation while maintaining control and scalability across the enterprise. The event was moderated by guest speaker Sucharita Kodali, principal analyst, Forrester Research. In this transcript of the conversation, learn why the flexibility of the platform allows various Mars teams to innovate within a controlled environment, leveraging tools like software development kits to customize AI-driven solutions.