Tumi North America and King Arthur Baking Optimize Their E-commerce Sites

Two consumer goods brands, King Arthur Flour and Tumi North America, are bolstering their online consumer experiences, tapping into an e-commerce performance optimization platform to accelerate web speed, enhance security, and reduce operational complexity. 

The companies are working with Yottaa, expanding their existing partnership with the technology company to implement new optimizations. Kchitij Kumar, head of business technology and data analytics at luggage company Tumi, said in a statement that new add-ons, such as a cloud-based infrastructure, have enabled the brand to increase points of purchase to deliver growth. 

Also read: Circana Says Rising Price Sensitivity and E-Commerce Growth Are Reshaping Retail

King Arthur Baking sought out a solution that could perform continuous e-commerce performance tuning and support while providing a swift CDN migration as part of efforts to transform the online experience.

“We now enjoy faster load times and smoother integrations, all delivered with a personal touch,” said Mike Hoefer, director of web product and strategy, King Arthur Baking, in a statement.

Upgraded services include security capabilities such as bot mitigation, fraud protection, and outsourced real-time security monitoring to relieve in-house efforts. Additionally, operational capabilities received a boost, consolidating three platforms into a fully managed service to lower performance management costs.