Liz Dominguez
ARTICLES BY THIS AUTHOR
- 2/2/2023
Starbucks Reinvention Plan Marries Digital and Physical Experiences With Web3 Loyalty
During the latest earnings call, Starbucks showed signs that its Reinvention strategy is already paying off. - 1/30/2023
ChatGPT, TikTok & DraftKings: 4 CPGs Getting Creative for Super Bowl 2023
These are the four standout brands that are supplementing their Super Bowl commercials with engaging, digitally-focused campaigns. - 1/29/2023
Under Helm of New CEO Hein Schumacher, Will Unilever Supply Chain See Increased Digital and Sustainable Innovation?
The leadership swap could bring significant change to the company if Schumacher’s track record over the last several years is any indication. Learn more. - 1/26/2023
Kellogg’s People Analytics Exec Petra Mudder Talks Growing Value By Intermingling Data and HR
Petra Mudder, director of global people analytics at the Kellogg Company is merging the worlds of data and human resources to create a unique value proposition that establishes an employee-centric culture. Learn about the latest strategies. - 1/22/2023
Escaping Irrelevance: How The Container Store Is Transforming Its Customer Journey
Differentiation in today’s chaotic and must-be-everywhere-all-at-once commerce environment is difficult to nail down. How can brands break through the noise? Learn how The Container Store is achieving this. - 1/18/2023
Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars
While digital twin technology has been implemented in the retail industry for years, many CPG and retail brands are just now beginning to understand the true potential, unlocking their transformative ability to leverage data in new ways. - 1/12/2023
How Is Unilever Readying for Industry 4.0? With 2 New Lighthouse Awards
Its Tianjin, China and Indaiatuba, Brazil locations are being recognized for implementing advanced fourth industrial revolution (4IR) technologies, such as machine learning, artificial intelligence, and digital twins. Learn more. - 1/10/2023
Amazon Expands Buy With Prime to U.S.-Based Brands, Nixes Invitation-Only Model
Amazon’s exclusive Buy With Prime service is no longer by invitation only. The company will be expanding it to all eligible U.S.-based brands by the end of the month. - 1/5/2023
Impossible Foods Prepares for Growth: Sherene Jagla Tapped as Company’s First Chief Demand Officer
The company has tapped Sherene Jagla to take on the new role of chief demand officer, as Impossible Foods prepares to grow. - 1/5/2023
Save the Date: Analytics Unite 2023 Registration Is Now Open!
Join us on May 3-5 to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries over the past several years.
