ARTICLES BY THIS AUTHOR
- 5/20/2018
Linh Peters Joins Starbucks as Digital Program VP
Former Ulta Beauty exec Linh Peters has joined Starbucks as vice president, digital program strategy and innovation. - 5/17/2018
Catalina Launches Ad2Offer Digital Incentive Solution
Catalina, the shopper intelligence and personalized digital media company, announced the availability of Ad2Offer, a solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive sales results for brands and retailers. - 5/13/2018
Ahold Delhaize Partners Abroad for AI Retail Lab
Ahold Delhaize increased its focus on the development of artificial intelligence technology by joining the Innovation Center for Artificial Intelligence at the Amsterdam Science Park in the Netherlands to open its first laboratory. - 5/13/2018
Del Monte Foods and Nielsen Grow Relationship
Nielsen and Del Monte Foods, Walnut Creek, California, are expanding their multi-year relationship. - 5/10/2018
IndoorMedia Joins Nielsen Connected Partner Program
Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program. - 4/23/2018
Symphony RetailAI Debuts Virtual Store Remodeling Solution
Symphony RetailAI has launched its SR Virtual Store Remodeling solution for grocery retailers and suppliers, enabling customer-driven store design and testing in a VR environment. - 4/17/2018
Quotient Launches Quotient Analytics
Quotient Technology announced the launch of Quotient Analytics, an intuitive, self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time. - 4/17/2018
Shelfbucks Appoints Hall of Famer Tony Dunning to Board of Directors
Shelfbucks expanded its board of directors with the appointment of industry veteran and Shopper Marketing Hall of Famer Tony Dunning. - 4/12/2018
News America Marketing Embraces Blockchain Tech
New York-based News America Marketing is using incubating and testing with blockchain technology to modernize how consumers, brands and retailers use incentives. - 4/12/2018
L’Oreal Acquires Modiface
L’Oreal, Paris, has acquired Toronto-based ModiFace, an augmented reality company and collaborator in the beauty industry.