ARTICLES BY THIS AUTHOR
- 5/11/2015
The Online Grocery Race
Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, <em>CGT</em> sat down with Richard Demb, CEO and Founder of Abe's Market (named by <em>Forbes</em> as one of <em>The 25 Most Innovative Consumer and Retail Brands</em>) to discuss the growing online grocery shopping trend, and how to differentiate from the competition. - 5/11/2015
Love Your Bread
The campaign will be supported with print and digital advertising, sampling events, public relations, and social media. - 5/11/2015
Marketing Transformation
Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace. - 5/10/2015
SnackWell's Commits to Removing Several Ingredients; Expands Product Lineup
SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options. - 5/7/2015
2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More
This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris. - 5/6/2015
Mondelez Partnership Speeds E-Commerce Growth
After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets. - 5/5/2015
IBM and Facebook Team Up for People-Based Marketing
Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients. - 5/5/2015
Kellogg Taps Enterprise Contract Lifecycle Management Tool
The technology helps to allow for productive collaboration enterprise-wide, whether between internal departments or with international vendors. - 5/5/2015
Walmart Makes U.S. Management Changes
Greg Foran, president and CEO of Walmart U.S., and COO Judith McKenna announce some important management changes, according to <em>Forbes</em>. - 5/5/2015
Billabong Reinforces Omnichannel Strategy
Billabong selects NetSuite to help transform customer interaction with its brands through the implementation of a new global omnichannel platform.