ARTICLES BY THIS AUTHOR
- 5/11/2015
Out With Mass Marketing, In With Mobile
Data is at the heart of the store of the future. Is your new product marketing ready? - 5/11/2015
Pretzel Crisps' New Website is Taking Shape
The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience. - 5/10/2015
SnackWell's Commits to Removing Several Ingredients; Expands Product Lineup
SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options. - 5/7/2015
2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More
This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris. - 5/6/2015
Mondelez Partnership Speeds E-Commerce Growth
After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets. - 5/5/2015
CDO Club Names Starbucks 's Adam Brotman U.S. Chief Digital Officer of the Year 2015
Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, was named CDO Club's 2015 U.S. Chief Digital Officer of the Year. The CDO Club is a community of C-suite digital leaders with over 1,000 members. - 5/5/2015
Top 15 Tweets from Retail & Consumer Goods Analytics Summit
The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15. - 5/5/2015
IBM and Facebook Team Up for People-Based Marketing
Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients. - 5/5/2015
Kellogg Taps Enterprise Contract Lifecycle Management Tool
The technology helps to allow for productive collaboration enterprise-wide, whether between internal departments or with international vendors.