SnackWell's Commits to Removing Several Ingredients; Expands Product Lineup
SnackWell's, a pioneer in the low-fat snack category, announces a commitment to reformulating its product, which will now be made without high fructose corn syrup, partially hydrogenated oil, artificial flavors or colors. Recently acquired by Back to Nature Foods Company, L.L.C., a portfolio company of Brynwood Partners VI L.P., SnackWell's is reinventing itself by reformulating its products and expanding its product line. As part of the brand revitalization, SnackWell's is also unveiling a new brand logo, tagline and packaging.
The SnackWell's brand is deeply rooted in offering fat-free products and has grown its product lines to offer consumers a wide variety of better-for-you snack options made with healthier ingredients. In June, SnackWell's will launch two new products, a new Devil's Food Cookie Cake flavor – Chocolate Mint – and 100% Whole Grain Chocolate Chip Cookie Bites, which are school-compliant and made in a peanut-free facility. Earlier this year the brand launched SnackWell's Minis in Vanilla and Chocolate in retailers nationwide.
The new SnackWell's "On the Go" product line offers consumers a portable way to snack. Each portion-control pack of SnackWell's On the Go products are between 100-130 calories per serving. The lineup includes Yogurt Pretzels, Fudge Pretzels, Fudge Drizzled Chocolate Chip Cookies and Fudge Drizzled Double Chocolate Chip Cookies.
The SnackWell's brand is deeply rooted in offering fat-free products and has grown its product lines to offer consumers a wide variety of better-for-you snack options made with healthier ingredients. In June, SnackWell's will launch two new products, a new Devil's Food Cookie Cake flavor – Chocolate Mint – and 100% Whole Grain Chocolate Chip Cookie Bites, which are school-compliant and made in a peanut-free facility. Earlier this year the brand launched SnackWell's Minis in Vanilla and Chocolate in retailers nationwide.
The new SnackWell's "On the Go" product line offers consumers a portable way to snack. Each portion-control pack of SnackWell's On the Go products are between 100-130 calories per serving. The lineup includes Yogurt Pretzels, Fudge Pretzels, Fudge Drizzled Chocolate Chip Cookies and Fudge Drizzled Double Chocolate Chip Cookies.