ARTICLES BY THIS AUTHOR
- 4/27/2015
Energizer Holdings, Edgewell Personal Care Announce New Boards
The industry veterans are expected to provide oversight and leadership, positioning both companies to deliver value for shareholders, customers and consumers. - 4/27/2015
CGT Reveals 2015 CMO of the Year Finalists
This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, <em>CGT</em> reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June. - 4/23/2015
Comings & Goings: May 2015
<p>Anheuser-Busch InBev, St. Louis</p><p>Susan Topel has joined the manufacturer as a shopper insights analyst.</p> - 4/23/2015
Solution Provider News: May 2015
<p>Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. </p> - 4/23/2015
E-Commerce Insights
<p>When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. </p> - 4/23/2015
How to Work With Albertsons Safeway
- 4/23/2015
Vizio Makes Sound Decisions
<p>When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. </p> - 4/22/2015
Achieving Profitable Growth with a Modular Operating Model
In recent decades, consumer packaged goods (CPG) companies grown through expansion into new markets harnessing the power of their global brands, or through localization and in-market execution. In other cases, they have delivered profitability through global efficiency programs like ERP and global business services. In the future, CPG leaders will embrace a new era of value creation by finding the right balance of all three. - 4/21/2015
Kraft Macaroni & Cheese Gets a Makeover
In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors. - 4/21/2015
McCormick Announces Reorganization Plan in EMEA
The additional reorganization plans are expected to enhance organization efficiency and streamline processes.