ARTICLES BY THIS AUTHOR
- 4/13/2015
Deckers Brands Appoints New Teva Brand President
In this role, Wendy Yang will design and lead Teva's global brand strategy and report directly to Dave Powers, President of Deckers Brands. - 4/13/2015
Land O'Lakes Names Chief Marketing Officer
As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies. - 4/13/2015
The Consumer Goods Sales and Marketing Landscape
<em>CGT</em> and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry <strong>trade promotions, downstream data, consumer engagement, and S&OP</strong>. - 4/13/2015
The Absolut Company Revamps Digital Experience
The Absolut Company is using the EPiServer Digital Experience Cloud running on Microsoft Azure to develop a new family of web sites to support its leading spirit brands. - 4/2/2015
Air Wick Believes 'Home is in the Air'
<p>Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.</p> - 4/2/2015
Comings & Goings: April 2015
<p>Brand Marketers<br>Coca-Cola Co., Atlanta</p><p>Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.</p> - 4/2/2015
Solution Provider News: April 2015
<p>IRI, Kline to Provide Expanded OTC Coverage</p><p>Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.</p> - 4/1/2015
Spring Mobile Solutions Partners with Salesforce
Consumer goods manufacturers can now benefit from offline-capable Chatter embedded within Spring Mobile Solutions cloud-based sales and merchandising mobile applications. - 4/1/2015
Molson Coors Acquires Mount Shivalik Breweries Ltd.
Molson Coors expands its Northern presence in the fast growing Indian beer market and creates new opportunities to introduce Molson Coors brands in India.