ARTICLES BY THIS AUTHOR
- 5/11/2015
Fresh Footwear
The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55. - 5/11/2015
The Goalkeepers
CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/11/2015
New Marketing Machinery
In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world." - 5/11/2015
Out With Mass Marketing, In With Mobile
Data is at the heart of the store of the future. Is your new product marketing ready? - 5/11/2015
Pretzel Crisps' New Website is Taking Shape
The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience. - 5/11/2015
The Online Grocery Race
Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, <em>CGT</em> sat down with Richard Demb, CEO and Founder of Abe's Market (named by <em>Forbes</em> as one of <em>The 25 Most Innovative Consumer and Retail Brands</em>) to discuss the growing online grocery shopping trend, and how to differentiate from the competition. - 5/11/2015
Love Your Bread
The campaign will be supported with print and digital advertising, sampling events, public relations, and social media. - 5/11/2015
Marketing Transformation
Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.