ARTICLES BY THIS AUTHOR
- 5/11/2015
A Look Inside Enjoy Life Foods
Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives. - 5/11/2015
Promotion Management
Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism. - 5/11/2015
Fresh Footwear
The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55. - 5/11/2015
The Goalkeepers
CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/11/2015
New Marketing Machinery
In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world." - 5/11/2015
Out With Mass Marketing, In With Mobile
Data is at the heart of the store of the future. Is your new product marketing ready? - 5/11/2015
Pretzel Crisps' New Website is Taking Shape
The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.