ARTICLES BY THIS AUTHOR
- 5/26/2015
BCBG MAXAZRIA and Magnum Partner on Scented Scarf
Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap. - 5/26/2015
Hormel Foods to Buy Applegate for $775M
Organic meat company Applegate announces an agreement with Hormel Foods, Inc. to become an independently operated, stand-alone subsidiary. - 5/26/2015
Real-Time Trade Promotions
Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight. - 5/26/2015
Chobani Launches Natural Living Campaign
Chobani launches Love This Life campaign and new packing designs. - 5/26/2015
2015 Visionaries
<em>CGT</em> is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments. - 5/26/2015
American Millennials Could Shake Up Retail
According to an article from <em>Business Insider</em>, an emerging American trend could mean bad news for retailers like Macy's, Kohl's and J.C. Penney. - 5/26/2015
Gerber Launches New Baby Food Recipe
Gerber launches Gerber 3rd Foods Lil Bits recipes, to help babies master chewing. - 5/26/2015
Omni-Everything, Especially for You!
This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'. - 5/25/2015
2015 Shopper Marketing Effie Winners
<p>Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.</p>