ARTICLES BY THIS AUTHOR
- 5/26/2015
Characteristics of Visionaries
In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out. - 5/26/2015
Pilot Develops Recycled Pens
Pilot Pen develops a pen line made from recycled plastic water bottles. - 5/26/2015
Still Learning
<em>CGT </em>Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/26/2015
Walmart Launches Hypermarket O2O Platform "Walmart To Go
Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP<span id="spanHghltdaf2">, "</span>To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options. - 5/26/2015
BCBG MAXAZRIA and Magnum Partner on Scented Scarf
Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap. - 5/26/2015
Hormel Foods to Buy Applegate for $775M
Organic meat company Applegate announces an agreement with Hormel Foods, Inc. to become an independently operated, stand-alone subsidiary. - 5/26/2015
Real-Time Trade Promotions
Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight. - 5/26/2015
Chobani Launches Natural Living Campaign
Chobani launches Love This Life campaign and new packing designs. - 5/26/2015
2015 Visionaries
<em>CGT</em> is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments. - 5/25/2015
2015 Shopper Marketing Effie Winners
<p>Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.</p>