ARTICLES BY THIS AUTHOR
- 5/21/2015
What are Consumers Saying about your Brand?
Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth. - 5/21/2015
Global Deal Will Distribute Solar Lights for Humanitarian Aid
A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector. - 5/20/2015
Absolut Vodka Goes Live with Supply Chain Planning Software
ToolsGroup announces that its Nordic partner Optilon has successfully taken The Absolut Company, part of the Pernod Ricard group of companies, live with ToolsGroups SO99+ Powerfully Simple supply chain planning software. - 5/20/2015
Mapping Brand Networks in Social Media: Huggies vs. Pampers
The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd. - 5/19/2015
Unilever Announces New CFO
Unilever announces that its Chief Financial Officer, Jean-Marc Hut, has decided to step down from his role and the Boards of Unilever PLC and Unilever N.V. Graeme Pitkethly will succeed Hut as CFO.<br /> - 5/19/2015
Cognitive Computing with Mobile: Are You Ready?
NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it. - 5/18/2015
Clorox Executive Chairman to Retire; Board Appointments and Elections
The Clorox Company announces Executive Chairman Donald R. Knauss will retire from The Clorox Company and its board of directors. The board also appoints George Harad as independent chair and adds Spencer C. Fleischer and Christopher J. Williams.<br /> - 5/18/2015
Utz Quality Foods Improves Transportation Process
Utz selects LeanLogistics LeanTMS for its transportation management and is focusing its efforts oneliminating manual transportation processes.<br /> - 5/18/2015
Mars Chocolate Expands Snack Portfolio
Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.<br />