ARTICLES BY THIS AUTHOR
- 5/27/2015
The New Frontier For Personalized Customer Experience
How can you maximize customer satisfaction, loyalty, retention through a personalized, relevant experience using Analytics? See how IBM Predictive Customer Intelligence solution meets these objectives.<br /><br /><a href="http://consumergoods.edgl.com/User-Registration/Downloads?GUID=&Articleid=59309">Download Now!</a> - 5/27/2015
Mondelez International Publishes Call For Well-being 2014 Progress Report
Mondelez Internationalpublishes its Call For Well-being 2014 Progress Report, detailing how the snacking company exceeded many key environmental goals and took significant steps forward to meet its remaining global well-being targets by 2020. - 5/26/2015
Why 20 KPIs is all you Really Need in TPM
Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.<br /> - 5/26/2015
Spectracide Launches Sprayer
Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products. - 5/26/2015
Pepsi Adds Pepsi Limon Beverage
The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences. - 5/26/2015
Characteristics of Visionaries
In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out. - 5/26/2015
Pilot Develops Recycled Pens
Pilot Pen develops a pen line made from recycled plastic water bottles. - 5/26/2015
Still Learning
<em>CGT </em>Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/26/2015
Walmart Launches Hypermarket O2O Platform "Walmart To Go
Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP<span id="spanHghltdaf2">, "</span>To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.