ARTICLES BY THIS AUTHOR
- 5/27/2015
Mondelez International Publishes Call For Well-being 2014 Progress Report
Mondelez Internationalpublishes its Call For Well-being 2014 Progress Report, detailing how the snacking company exceeded many key environmental goals and took significant steps forward to meet its remaining global well-being targets by 2020. - 5/27/2015
The New Frontier For Personalized Customer Experience
How can you maximize customer satisfaction, loyalty, retention through a personalized, relevant experience using Analytics? See how IBM Predictive Customer Intelligence solution meets these objectives.<br /><br /><a href="http://consumergoods.edgl.com/User-Registration/Downloads?GUID=&Articleid=59309">Download Now!</a> - 5/26/2015
American Millennials Could Shake Up Retail
According to an article from <em>Business Insider</em>, an emerging American trend could mean bad news for retailers like Macy's, Kohl's and J.C. Penney. - 5/26/2015
Omni-Everything, Especially for You!
This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'. - 5/26/2015
Gerber Launches New Baby Food Recipe
Gerber launches Gerber 3rd Foods Lil Bits recipes, to help babies master chewing. - 5/26/2015
Why 20 KPIs is all you Really Need in TPM
Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.<br /> - 5/26/2015
Spectracide Launches Sprayer
Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products. - 5/26/2015
Characteristics of Visionaries
In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out.