ARTICLES BY THIS AUTHOR
- 5/27/2015
The New Frontier For Personalized Customer Experience
How can you maximize customer satisfaction, loyalty, retention through a personalized, relevant experience using Analytics? See how IBM Predictive Customer Intelligence solution meets these objectives.<br /><br /><a href="http://consumergoods.edgl.com/User-Registration/Downloads?GUID=&Articleid=59309">Download Now!</a> - 5/27/2015
Mondelez International Publishes Call For Well-being 2014 Progress Report
Mondelez Internationalpublishes its Call For Well-being 2014 Progress Report, detailing how the snacking company exceeded many key environmental goals and took significant steps forward to meet its remaining global well-being targets by 2020. - 5/26/2015
Pilot Develops Recycled Pens
Pilot Pen develops a pen line made from recycled plastic water bottles. - 5/26/2015
Still Learning
<em>CGT </em>Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/26/2015
Walmart Launches Hypermarket O2O Platform "Walmart To Go
Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP<span id="spanHghltdaf2">, "</span>To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options. - 5/26/2015
BCBG MAXAZRIA and Magnum Partner on Scented Scarf
Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap. - 5/26/2015
Hormel Foods to Buy Applegate for $775M
Organic meat company Applegate announces an agreement with Hormel Foods, Inc. to become an independently operated, stand-alone subsidiary. - 5/26/2015
Real-Time Trade Promotions
Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight. - 5/26/2015
Chobani Launches Natural Living Campaign
Chobani launches Love This Life campaign and new packing designs.