ARTICLES BY THIS AUTHOR
- 6/7/2015
Mizuno USA Names New VP Of Brand Marketing
The new VP will lead all of Mizuno USA's marketing efforts and help brand Mizuno as a frontrunner in the competitive sporting goods environment. - 6/4/2015
McCormick Announces Two Appointments
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">McCormick & Company appoints Lisa Manzone to the role of Sr. Vice President Human Relations and Brendan Foley to President North America.</span> - 6/4/2015
Hershey Announces Retirement of International President Humberto P. Alfonso
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">The</span><org idsrc="xmltag.org" style="font-family: Arial; font-size: small;" value="NYSE:HSY">Hershey Company</org><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">announces that</span><person style="font-family: Arial; font-size: small;">Humberto (Bert) P</person><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">. Alfonso, 57, President, International, intends to retire from the company by the end of June.</span> - 6/4/2015
New Technology Enhances Kellogg's Family Rewards
New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes<br /> - 6/2/2015
Top 10 Headlines of 2015 So Far
What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry). <br /> - 6/2/2015
Mondelez International Launches "Shopper Futures" Program
Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space. - 6/2/2015
Walmart Leadership Outlines Commitment to Associates
In February, Walmart announced a $1 billion investment in its U.S. workforce, including raising its minimum wage to $9 an hour, implementing new training programs and giving associates more control over their schedules. - 6/2/2015
Target Addresses Digital Channels
The company will make a $1B investment in technology and supply chain, after the overwhelming demand for the launch of its Lilly Pulitzer collection shed a light on its digital capabilities. - 6/1/2015
CGT Announces Church & Dwight's Bruce F. Fleming 2015 CMO of the Year
Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. - 5/28/2015
Coupang Becomes Online Retailer For The Honest Company In South Korea
The Honest Company items now available through Coupang's Rocket and Global Delivery Services.