ARTICLES BY THIS AUTHOR
- 6/9/2015
Disney and O'Neill Clothing Implement Right Time Messaging to Personalize Email
Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent. - 6/8/2015
Smallholder Farms in Developing Regions Join the Global Supply Chain
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">Globally, more than 500 million smallholder farms produce about 80 percent of the food consumed in Asia and sub-Saharan Africa.</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">Some smallholders in Africa are leveraging a new software platform that allows them to easily manage the tracking of their own produce from farm to factory.</span> - 6/7/2015
SC Johnson Expands on Ingredient Transparency
The company expands WhatsInsideSCJohnson.com ingredient disclosure website to provide consumers with even more fragrance information to make informed choices for their families. - 6/7/2015
Mizuno USA Names New VP Of Brand Marketing
The new VP will lead all of Mizuno USA's marketing efforts and help brand Mizuno as a frontrunner in the competitive sporting goods environment. - 6/7/2015
Johnson & Johnson Exec Joins the GS1 US Board
Katherine Ross will help to guide GS1 US strategy to improve cross-industry supply chain efficiencies. - 6/7/2015
Barry Callebaut to Acquire Assets of American Almond
Barry Callebaut Group to further expand North American portfolio of specialty/nut-based products for both its Gourmet and industrial businesses. - 6/7/2015
General Mills Launches Yoplait Yogurt in China
According to <em>Euromonitor</em>, yogurt is a $10 billion dollar category in China, with sales growing at a double-digit pace. - 6/7/2015
PepsiCo Enlists Tool for Better Consumer Insights
PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible. - 6/7/2015
5 Key Areas of Opportunity for a Digital Transformation
To compete in todays intelligent markets, organizations must make business operations more responsive and effective by leveraging digitally connected network. - 6/7/2015
Avon Completes Refinancing Transaction
Avon enters into a new $400 million five-year senior secured revolving credit facility.