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Coupang Becomes Online Retailer For The Honest Company In South Korea

5/29/2015
Coupang, Korea's largest online retailer, annoucnes that it has entered into an exclusive arrangement with The Honest Company to bring the leading healthy lifestyle brand's high-quality consumer products to South Korea. The agreement will expand Coupang's direct-to-consumer e-commerce offerings to include a greater selection of global brands by giving Korean customers access to an extensive range of over 150 unique items from The Honest Company. 
 
Coupang's Rocket and Global Delivery Services will make it easy for its 23 million Korean customers to obtain The Honest Company's products, including the complete line of Honest's premium diapers. In addition, Coupang will offer Honest products from a variety of other categories, including personal care, cleaning, laundry, and wellness. As part of this new partnership, Coupang will provide special introductory offers on certain products from The Honest Company throughout the month of June.

"By joining forces with Korean e-commerce leader Coupang, The Honest Company is growing its customer base and expanding into a very important international market," said Brian Lee, Co-Founder and Chief Executive Officer of The Honest Company. "Honest is thrilled to collaborate with a trusted partner like Coupang to further our mission: to empower people across the globe to live a healthy and happy life."

To further its leadership in the kids and baby category, Coupang will continue to expand its product offerings by partnering with well-known and trusted global brands like The Honest Company. This will enable Coupang to offer the widest selection of kids and baby products to meet the growing needs of mothers across Korea.
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