ARTICLES BY THIS AUTHOR
- 9/2/2015
ROAR Beverages Enters Partnership with Football Pro
ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign. - 9/2/2015
B&G Foods to Buy Green Giant From General Mills
B&G Foods is buying General Mills' Green Giant and Le Sueur vegetable businesses for $765million. Find out why General Mills is selling the brands. - 9/1/2015
How PepsiCo CEO Indra Nooyi Turned Design into Strategy
<em>The Australian Financial Review</em> spoke with Indra Nooyi, PepsiCo's chief executive, about what design means to her, the challenges in changing a culture, and her proudest achievement. - 9/1/2015
Ice Breakers Now Available with Amazon Dash Button
Amazons one-click reordering service comes to the millennials who are making Ice Breakers one of Hersheys top three e-commerce brands. - 8/31/2015
Gigwalk and IRI Join Forces to Benefit CPG Brands
IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution. - 8/31/2015
What Instagram's Latest Announcement Means for CG Brands
Instagram announces users can now share photos and videos in both portrait and landscape orientation on the social networking service, amove which may spur consumer goods brands to invest more in vertical video. - 8/31/2015
MGM Resorts' Steve Schnur: Data without Action is Just Trivia
Move beyond backward looking reporting and embrace forward-facing, activity-based analytics. - 8/31/2015
KitKat turns 80: How Moment Marketing Helped the Brand Conquer the Digital World
Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events. - 8/30/2015
Product Data Complexity: A Growing Concern in Consumer Goods
Manufacturers are inundated with demand for their product data. As managing this data grows more complex, manufacturers seek solutions to simplify its creation, hosting and delivery. - 8/25/2015
Coca-Cola to Invest $4b in China
Coca-Cola Co's new plant in China is the second Coca-Cola plant to be built under a $4 billion spending program.