ARTICLES BY THIS AUTHOR
- 8/11/2015
Three Brands Get Social Media Savvy
<em>CGT</em> highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers. - 8/11/2015
Dr Pepper Snapple Group Invests in Sports Drinks
Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink. - 8/11/2015
July/August 2015 Digital Issue: Nice to Meet You!
<em>CGT</em>'s Editors give you a sneak peek into the trends and topics discussed in this month's issue. - 8/11/2015
Target Piloting Beacon Technology at 50 Locations
The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out. - 8/11/2015
Creativity + Analytics: Bridging the Divide
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital. - 8/11/2015
Energizer Optimizes its Retail Field Operations
Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling. - 8/11/2015
Chobani's Founder Becomes Sole Investor in La Colombe Coffee
Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor. - 8/11/2015
Marketing is Engaging
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend. - 8/11/2015
Aspartame-Free Diet Pepsi Hits Shelves
A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame. - 8/11/2015
The Kraft Heinz Company Enters a New Arena
An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.