ARTICLES BY THIS AUTHOR
- 8/11/2015
Leapfrog Appoints Matt Kelley
Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position. - 8/11/2015
Three Brands Get Social Media Savvy
<em>CGT</em> highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers. - 8/11/2015
Dr Pepper Snapple Group Invests in Sports Drinks
Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink. - 8/11/2015
July/August 2015 Digital Issue: Nice to Meet You!
<em>CGT</em>'s Editors give you a sneak peek into the trends and topics discussed in this month's issue. - 8/4/2015
Target's CIO Focuses on Enhancing Customer Experience
Mike McNamara recently took over as Target's CIO. Just a few weeks into his position, McNamara answered five questions. Read McNamara's thoughts on new ways to wow customers. - 8/4/2015
Unilever, Walgreens Team Up for Social Impact
The collaboration between the CPG and retailer, aims to engage consumers with the brands they know, while empowering them to make a difference through a sustainable international development model. - 8/4/2015
Top International Trading Partners in Every State
The Census Bureau publishes annual figures on each state's international trade. For a map look at the biggest trade partners by dollar value of goods imported and exported for each state in 2014 read on. - 8/4/2015
PepsiCo R&D Chief, Over $6bn in Net Revenue is Coming from Innovation
PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head. - 8/4/2015
Diamond Foods Drives Product Development with New Innovation Center
Diamond Foods, Inc. has opened a new 7,000-square-foot innovation center adjacent to the Kettle Brand potato chip facility. The innovation center will drive new product offerings for Diamond's entire family of brands. - 8/4/2015
The Top 5 Priorities for Growth, Efficiency and Agility
For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives.