ARTICLES BY THIS AUTHOR
- 8/11/2015
July/August 2015 Digital Issue: Nice to Meet You!
<em>CGT</em>'s Editors give you a sneak peek into the trends and topics discussed in this month's issue. - 8/11/2015
Target Piloting Beacon Technology at 50 Locations
The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out. - 8/11/2015
Creativity + Analytics: Bridging the Divide
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital. - 8/11/2015
Energizer Optimizes its Retail Field Operations
Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling. - 8/4/2015
PepsiCo R&D Chief, Over $6bn in Net Revenue is Coming from Innovation
PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head. - 8/4/2015
Diamond Foods Drives Product Development with New Innovation Center
Diamond Foods, Inc. has opened a new 7,000-square-foot innovation center adjacent to the Kettle Brand potato chip facility. The innovation center will drive new product offerings for Diamond's entire family of brands. - 8/4/2015
The Top 5 Priorities for Growth, Efficiency and Agility
For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives. - 8/4/2015
Carter's Online Growth Skyrockets
Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program. - 8/4/2015
Emerging Markets Growth to Continue for Heineken
The chief executive of Heineken, the world's third largest brewer, told CNBC that he expected to see continued sales growth in emerging markets, despite the occasional "hiccup" in the future. Heineken reported higher first-half results than markets expected as it increased profit in all regions except Africa. - 8/4/2015
Mondelez Invests $130M to Modernize NA Supply Chain
Mondelez International is investing more than $130 million in its North American biscuits business to modernize its manufacturing assets and processes and create a global integrated supply chain. This investment will fund the installation of four state-of-the-art manufacturing lines at the company's Americas production facility in Salinas, Mexico, to be completed by mid-2016.