ARTICLES BY THIS AUTHOR
- 2/28/2007
Maytag Looks For New Repairman
The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television. - 2/27/2007
Pringles Hits High Note with American Idol Partnership
Procter & Gamble's Pringles brand forms its first long-term partnership with an entertainment property in its 37-year history with FremantleMedia, co-producer and licensor of the hit television series, American Idol, in conjunction with show creator, 19 Entertainment. - 2/27/2007
Nestle Nesquik Featured in Disneyland Healthy Eating Initiative
More kids are sporting milk mustaches with their mouse ears at the Disneyland Resort, where Nestle Nesquik Chocolate and Strawberry 100 percent flavored milks are featured as part of the Walt Disney Company's healthy eating initiative. - 2/27/2007
Midmarket Player Schiff Nutrition Embarks on RFID Pilot
Schiff Nutrition International, a U.S.-based manufacturer of vitamins and nutritional supplements, embarks on a radio frequency identification (RFID) pilot to better anticipate current and future customer needs and improve efficiency. - 2/27/2007
Kroger and H-E-B Offer DVD Self-Rental Kiosks
Supermarkets Kroger and H-E-B deploy TNR Entertainment DVD rental kiosks in grocery locations throughout central and southern Texas. - 2/27/2007
Williams-Sonoma Catalogue Strategy Sizzles
Williams-Sonoma Inc. awards R.R. Donnelley & Sons Company a multi-year contract to provide the combined print and logistics services for namesake concept, Williams-Sonoma Catalog For Cooks, and emerging brands Williams-Sonoma Home and West Elm catalogs. - 2/27/2007
Chico's Protects its Intellectual Property
Specialty clothing retailer Chico's chooses Liquid Machines to guarantee security of its intellectual property. - 2/27/2007
Business Objects Introduces New Partner Initiative
BusinessObjects introduces a new initiative that enables its partner community to extend the recently introduced Business Objects Crystal Decisions mid-market portfolio. - 2/27/2007
FullTilt and Inovis Form Strategic Partnership
FullTilt partners with Inovis to co-market integrated solutions for improved supply chain communication and product information management (PIM). - 2/27/2007
Optiant to Acquire SLIM Technologies
In a move to strengthen its overall capabilities, Optiant, a provider of inventory planning and optimization solutions, agrees to acquire SLIM Technologies, a provider of supply chain network design technology solutions.