ARTICLES BY THIS AUTHOR
- 2/28/2007
Wrigley Fiend Dons Under Armour Advertisements
Following the recent release of its first-ever line of baseball cleats, Under Armour forms a partnership with the Chicago Cubs that includes firstever signage on two outfield doors in left and right field at historic Wrigley Field. - 2/27/2007
Dow Corning Leverage RFID to Monitor Work-in-Process
As part of its solution pilot to monitor work-in-process in its Auburn, Michigan, manufacturing plant, global silicones supplier Dow Corning will leverage Reva Systems' Tag Acquisition Processor (TAP). - 2/27/2007
Wrigley Realigns Commercial Operations Structure
The Wm. Wrigley Jr. Company will realign its global commercial operations structure so that all of the company's key geographies will now report directly to William D. Perez, Wrigley's president and chief executive officer. - 2/27/2007
Ritz Interactive Bets on Customer Reviews
Ritz Interactive launches customer review capability from PowerReviews. - 2/27/2007
Longtime Nike Execs to Lead Global Sales and Equipment
Nike appoints longtime executives David Heath as new vice president of global sales and Pat Zeedick as general manager of equipment for the Nike brand. - 2/27/2007
Pringles Hits High Note with American Idol Partnership
Procter & Gamble's Pringles brand forms its first long-term partnership with an entertainment property in its 37-year history with FremantleMedia, co-producer and licensor of the hit television series, American Idol, in conjunction with show creator, 19 Entertainment. - 2/27/2007
Nestle Nesquik Featured in Disneyland Healthy Eating Initiative
More kids are sporting milk mustaches with their mouse ears at the Disneyland Resort, where Nestle Nesquik Chocolate and Strawberry 100 percent flavored milks are featured as part of the Walt Disney Company's healthy eating initiative. - 2/27/2007
Midmarket Player Schiff Nutrition Embarks on RFID Pilot
Schiff Nutrition International, a U.S.-based manufacturer of vitamins and nutritional supplements, embarks on a radio frequency identification (RFID) pilot to better anticipate current and future customer needs and improve efficiency. - 2/27/2007
Kroger and H-E-B Offer DVD Self-Rental Kiosks
Supermarkets Kroger and H-E-B deploy TNR Entertainment DVD rental kiosks in grocery locations throughout central and southern Texas. - 2/27/2007
Williams-Sonoma Catalogue Strategy Sizzles
Williams-Sonoma Inc. awards R.R. Donnelley & Sons Company a multi-year contract to provide the combined print and logistics services for namesake concept, Williams-Sonoma Catalog For Cooks, and emerging brands Williams-Sonoma Home and West Elm catalogs.