ARTICLES BY THIS AUTHOR
- 2/28/2007
Hallmark Cards Address Journeys of Life
A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations. - 2/28/2007
PEEPS Helps Fight Leukemia
PEEPS marshmallow brand candies from Just Born Inc. were recently represented by amateur athlete Bruce Hochman in a Century (100-mile) bike ride around Lake Tahoe, Nevada, to raise money for The Leukemia & Lymphoma Society (LLS). - 2/28/2007
Wrigley Fiend Dons Under Armour Advertisements
Following the recent release of its first-ever line of baseball cleats, Under Armour forms a partnership with the Chicago Cubs that includes firstever signage on two outfield doors in left and right field at historic Wrigley Field. - 2/28/2007
Bumble Bee Drives Competitive Advantage
With recent acquisitions, Bumble Bee Foods LLC's business has grown significantly in North America, providing the organization an opportunity to simplify business processes and to better align sales and marketing. - 2/28/2007
Going Beyond Lean
Leading consumer goods companies must be market responsive and operationally excellent - 2/28/2007
Maytag Looks For New Repairman
The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television. - 2/28/2007
Kraft Foods Maps Growth Strategy
Irene Rosenfeld, CEO of Kraft Foods Inc., announced in late February a comprehensive strategy to accelerate the company's growth. - 2/28/2007
The Move Toward Healthy Products
Consumer goods companies try to gain success in this fast growing segment