ARTICLES BY THIS AUTHOR
- 5/19/2008
Unilever Deploys Master Data Management to Support Global Strategy
Unilever's Asia/AMET region utilizes SAP NetWeaver Master Data Management to enhance its data accuracy, increase business efficiency and reduce costs. - 5/18/2008
Oracle Plans New Global IT Facility
Oracle Corporation makes plans to build a new global information technology center in Utah to support the growth of its customer base. - 5/18/2008
Wilton Industries Drives Retail Sales
Wilton Industries solution creates a demand-driven supply network for consumer goods companies to minimize out-of-stocks. - 5/18/2008
SignalDemand Named to JMP Securities' Hot 100
A JMP list recognizes the best privately held software companies. - 5/15/2008
Vision Chain Applies for Patent on Product
Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations. - 5/15/2008
Aunt Millie's Successful Scaling of Scan Based Trading
This case study reveals how Aunt Millie's Bakeries scaled its scan based trading program from 35 stores to more than 400 stores with a major Ohio-based grocery retailer. - 5/15/2008
Nielsen Completes Acquisition of IAG Research
A recently completed acquisition expands Nielsen's TV and internet analytics services. - 5/14/2008
Marketing in a Web 2.0 World, Part 1
<span>New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.</span> - 5/14/2008
General Mills Generates Innovation
By searching around the globe, General Mills formed partnerships that drove breakthrough innovation this year. - 5/14/2008
Brian Girouard of Capgemini on the Future Supply Chain in 2016
Global Commerce Initiative, Capgemini and representatives from 22 retail and consumer packaged goods companies share the results of their recent "Future Supply Chain" project.