ARTICLES BY THIS AUTHOR
- 5/13/2008
CDC and Hitachi Announce Marketing Alliance in Japan
The alliance is part of CDC Software's expansion plans in the world's second largest economy. - 5/13/2008
i2 Technologies Names New CEO
i2 Technologies board of directors appoints Dr. Pallab K. Chatterjee to chief executive officer. - 5/13/2008
Mars Texas Plant to Cut Energy Costs
Candy manufacturer, Mars Snackfood, is now part of an EPA program that turns waste to energy. - 5/13/2008
HP to Acquire EDS for $13.9 Billion
HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it. - 5/12/2008
Chiquita to Shed German Distribution Business
The transaction includes long-term strategic services agreement for banana ripening and distribution. - 5/12/2008
J. M. Smucker Acquires Food Brand from ConAgra
The J.M. Smucker Company buys the Knott's Berry Farm food brand from ConAgra Foods in attempt to grow this market. - 5/12/2008
Nike Designs Chinese Sport Uniforms
Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms. - 5/11/2008
Tips for Dealing in the Event of a Recall
In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, <em>CGT</em> picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits. - 5/11/2008
Hallmark Connects Military Families with New Cards
This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music. - 5/11/2008
Gary Singer of Accenture on the Challenge of Trade Promotion
Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.