ARTICLES BY THIS AUTHOR
- 5/11/2008
Supply Chain Discipline
By implementing new technologies and finding creative uses for older ones, retailers are saving time and money in overseas sourcing. - 5/11/2008
Tyson Foods Take a New Approach to TPM
Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions. - 5/11/2008
If the Price is Right: Inside Elmer's 2008 Price Increase
Elmer's shares details of its highly-targeted 2008 price increase. - 5/11/2008
LeapFrog Brings School Books to Life
LeapFrog School announces the Tag School Reading System, a handheld-based connected reading solution to help students develop early literacy skills and become fluent readers. - 5/11/2008
Shaklee Corp. Keeps in Touch with On-Demand CRM
Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market. - 5/8/2008
Dreyer's Grand Ice Cream Makes Executive Changes
Dreyer's makes executive changes, including: Tony Sarsam is named executive vice president of sales and operations, and Rhonda Ramlo is named executive vice president of marketing, replacing Tyler Johnston who will be retiring this summer after 20 years with the company. - 5/8/2008
Customer Management & Analytics Chart 2008
Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings - 5/7/2008
SC Johnson Alerts Consumers of Fake Check Scheme
SC Johnson makes the public aware of a fake fraudulent check scheme, falsely using the company name. - 5/6/2008
Pepsi Bottles Receive "Plastic Surgery"
PepsiCo's new design on flavored non-carbonated bottles and packaging eliminates 20 million pounds of waste from the environment. - 5/6/2008
RedPrairie Helps Improve Flow of Goods
New RedPrairie supply chain release aims to provide synchronized flow of goods, tighter integration between WMS and TMS, advanced recall capabilities and embedded parcel manifesting functionality.