ARTICLES BY THIS AUTHOR
- 5/11/2008
LeapFrog Brings School Books to Life
LeapFrog School announces the Tag School Reading System, a handheld-based connected reading solution to help students develop early literacy skills and become fluent readers. - 5/11/2008
Shaklee Corp. Keeps in Touch with On-Demand CRM
Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market. - 5/11/2008
Catching Up With Chris Miller, VP Marketing, LeapFrog Enterprises
CGT Executive Editor Kara Romanow gets Miller's perspective on the challenges for manufacturers brought on by today's tenuous economy. - 5/11/2008
Annie's TPM Deployment Supports Growth in Organics
As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions. - 5/11/2008
Playtex Improves Baby Product Safety
Playtex Infant Care addresses growing public confusion about plastics used in baby bottles by announcing the distribution of one million free samples of Playtex Drop-Ins Original Nurser Systems that are free of bisphenol A (BPA), a chemical used to manufacture polycarbonate plastic products. - 5/8/2008
Dreyer's Grand Ice Cream Makes Executive Changes
Dreyer's makes executive changes, including: Tony Sarsam is named executive vice president of sales and operations, and Rhonda Ramlo is named executive vice president of marketing, replacing Tyler Johnston who will be retiring this summer after 20 years with the company. - 5/8/2008
Customer Management & Analytics Chart 2008
Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings - 5/7/2008
SC Johnson Alerts Consumers of Fake Check Scheme
SC Johnson makes the public aware of a fake fraudulent check scheme, falsely using the company name. - 5/6/2008
Pepsi Bottles Receive "Plastic Surgery"
PepsiCo's new design on flavored non-carbonated bottles and packaging eliminates 20 million pounds of waste from the environment. - 5/6/2008
RedPrairie Helps Improve Flow of Goods
New RedPrairie supply chain release aims to provide synchronized flow of goods, tighter integration between WMS and TMS, advanced recall capabilities and embedded parcel manifesting functionality.