ARTICLES BY THIS AUTHOR
- 5/11/2008
Shaklee Corp. Keeps in Touch with On-Demand CRM
Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market. - 5/11/2008
Catching Up With Chris Miller, VP Marketing, LeapFrog Enterprises
CGT Executive Editor Kara Romanow gets Miller's perspective on the challenges for manufacturers brought on by today's tenuous economy. - 5/11/2008
Annie's TPM Deployment Supports Growth in Organics
As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions. - 5/11/2008
Playtex Improves Baby Product Safety
Playtex Infant Care addresses growing public confusion about plastics used in baby bottles by announcing the distribution of one million free samples of Playtex Drop-Ins Original Nurser Systems that are free of bisphenol A (BPA), a chemical used to manufacture polycarbonate plastic products. - 5/11/2008
New Clorox Alliance Launches Green Line
The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle. - 5/11/2008
Pulse: Pepsi Cans Reveal Helpful Recycling Facts
Wonder why that can of Pepsi you're holding feels so familiar? It could be because it's been in your hand before. - 5/11/2008
Tips for Dealing in the Event of a Recall
In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, <em>CGT</em> picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits. - 5/11/2008
Hallmark Connects Military Families with New Cards
This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music. - 5/11/2008
Gary Singer of Accenture on the Challenge of Trade Promotion
Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management. - 5/11/2008
Circuit City Gives Green Tips
Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.