ARTICLES BY THIS AUTHOR
- 5/11/2008
New Clorox Alliance Launches Green Line
The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle. - 5/11/2008
Pulse: Pepsi Cans Reveal Helpful Recycling Facts
Wonder why that can of Pepsi you're holding feels so familiar? It could be because it's been in your hand before. - 5/11/2008
Tips for Dealing in the Event of a Recall
In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, <em>CGT</em> picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits. - 5/11/2008
Hallmark Connects Military Families with New Cards
This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music. - 5/11/2008
Gary Singer of Accenture on the Challenge of Trade Promotion
Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management. - 5/11/2008
Circuit City Gives Green Tips
Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies. - 5/11/2008
If Dogs Were Consumers
CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/11/2008
TaylorMade Better Equips its Sales Force
Performing supply chain tasks like taking inventory and documenting orders is not necessarily the most productive use of a sales representative's time. So, sporting goods manufacturer TaylorMade set out to resolve this issue with a wireless network solution. - 5/11/2008
The State of Customer Management and Analytics
CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends. - 5/11/2008
Del Monte Foods Optimizes Trade
Del Monte has been working on transforming what it considers to be "good" to "great" in its people, processes and systems, and one such area is TPM.