ARTICLES BY THIS AUTHOR
- 2/17/2009
Manufacturers Underestimate the Power of Word of Mouth
New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity. - 2/17/2009
The North Face Uses Web 2.0 for Sustainability
The program invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. - 2/17/2009
Campbell Soup Innovations Focus on Wellness
The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season. - 2/16/2009
Smithfield Announces Pork Group Restructuring Plan
The restructuring plan for the pork group is estimated to result in $125 million in annual cost savings by fiscal 2011. - 2/16/2009
General Milling Upgrades Manufacturing Operations
The Philippine-based food company upgrades large, integrated manufacturing operations with Lawson M3 applications. - 2/15/2009
Can your Company Afford a $6.6 Million Data Breach?
From large corporations to individual users, protecting individual information remains paramount as the cost to an organization that loses personal information continues to rise. - 2/15/2009
Crayola Adds to Creative Line
The new creative activities line aims to deliver value in more ways than one. - 2/12/2009
Starbucks Announces Instant Coffee Breakthrough
Starbucks makes breakthrough on patent pending technology for instant coffee. - 2/11/2009
Hasbro Announces its First Board Game to Include Text
The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the others while an ultraviolet, secret decoder reveals hidden missions to the players. - 2/10/2009
GMCR Brings Sustainability to Vermont
The coffee company builds Vermont's largest solar array on top of the distribution center of its Green Mountain Coffee facility in Waterbury.