ARTICLES BY THIS AUTHOR
- 2/22/2009
Building a Personal Brand
Coca-Cola Bottling exec Justin Honaman shares excerpts from his first book, "Make it Happen!" Live out your own Personal Brand." - 2/22/2009
Cheryl Perkins of Innovationedge on Innovation Drivers
What three trends will be important factors in driving the next wave of new products and services? - 2/22/2009
Catching up with Tony Bender, CIO, Alberto Culver Company
<em>CGT</em> Executive Editor Kara Romanow gets Bender's take on innovation, collaboration and Alberto Culver's very large IT and business process transformation program. - 2/22/2009
Mattel Expands Online
The aggressive online initiative is expected to reflect the way kids play online today. - 2/22/2009
CP Manufacturers Rank Consumer Centricity as Key Success Factor
New research reveals that consumer products manufacturers need to work on leveraging consumer insights, with only 43 percent indicating their ability is better than satisfactory. Read on for more of the survey's findings. - 2/22/2009
Tropicana's New Ads
The new campaign aims to emphasize the all-natural and healthy benefits of the orange juice brand, complete with new packaging. - 2/22/2009
Black Diamond Turns Passion into Product
Black Diamond Equipment Ltd. boosts its enterprise knowledge management, project management and collaboration functionality to ensure continued innovation and future growth. - 2/22/2009
Lean Times
Lean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever. - 2/18/2009
Frito-Lay Sprints Ahead to Improve Fuel Efficiency
The company is adding more than 1,000 fuel efficient Sprinter vehicles to its U.S. fleet. - 2/17/2009
1-800-FLOWERS.COM Adds E-Commerce Platform
The new platform is expected to reduce its paper catalog footprint and build its online business.