ARTICLES BY THIS AUTHOR
- 5/25/2009
Dr Pepper Snapple Gets Specific with Planograms
DPSG aims to top competition with a new ability to set unlimited store-specific retail planograms for its customers with JDA. - 5/25/2009
Bic Employees Take Control of their Careers
Taleo performance helps Bic Group better manage employee evaluations, goals, development planning and succession planning. - 5/25/2009
Campbell/Coca-Cola Enter Distribution Partnership
The partnership is made to pave the way for expanded distribution of Campbell's products in Russia. - 5/24/2009
Six Prerequisites for Promotion Excellence
As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics. - 5/21/2009
Juanita's Foods Improves Production Efficiency
The food company implements a new solution to increase performance transparency and improve production efficiency with systems driven information. - 5/19/2009
PepsiCo, Mars, TerraCycle Partner for Packaging Innovation
TerraCycle will use packaging from PepsiCo's Frito-Lay division and Mars, to create upcycled products such as cell phone holders, pencil cases and more. - 5/19/2009
Kraft Makes MOST of Sustainable Logistics
Kraft institutes a new synchronized trip program from Oracle that reduces "empty miles" within its U.S. private fleet and top 50 carriers. - 5/19/2009
VANTAGE POINT: All Bets are Off in a Recession
By Robert F. Byrne, President and CEO, Terra Technology - 5/19/2009
Sara Lee's Best Practice Tips for Total Trade Management
In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. Here, Sara Lee execs share best practice tips learned along the way. - 5/18/2009
PepsiAmericas Ventures to Central America
The strategic partnership is expected to provide a strong platform for growth and geographic expansion.