ARTICLES BY THIS AUTHOR
- 5/12/2009
H.J. Heinz Enhances Visibility One Store at a Time
To maximize the impact of a consolidated field sales team, Heinz identifies stores with the greatest sales opportunity and focus on driving products with the greatest sales potential. - 5/12/2009
Oracle Acquires Sun Microsystems
The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt. - 5/12/2009
Trade Promotion Excellence: Jon Van Duyne, Booz & Co.
As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics. - 5/12/2009
O'Neill Optimizes Global Supply Chain Visibility
The surf and snow apparel company places its supply base on a TradeCard platform to automate transactions and take advantage of online financial services. - 5/12/2009
Integrated Marketing Management: Rajendra Mamodia, Cognizant
How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies. - 5/11/2009
General Mills Deepens Customer Relationships
Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace. - 5/11/2009
Liz Claiborne Optimizes Online Marketing
New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites. - 5/10/2009
PepsiCo Files Suit Against PBG and its Board
The suit alleges that the defendants intentionally failed to provide notice of a recent PBG Board meeting to the PBG directors affiliated with PepsiCo. - 5/10/2009
The Top 100 Online Retailers
May 11, 2009 - A drop in online customer satisfaction offers more bad news for retailers. A new study reveals which companies are still tops and which have lost their shine. - 5/7/2009
WD-40 Asks Consumers to Share Money-Saving Stories
The site -- www.wd40uses.com -- allows members to submit stories, photos and videos showing the creative ways they protect their investments and avoid paying for expensive repairs or replacement items.