ARTICLES BY THIS AUTHOR
- 5/12/2009
Ruiz Foods Builds Market Share through TPM
As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions. - 5/12/2009
Coca-Cola Introduces a More Natural Fanta Family
Fanta introduces a new formula and look, but not a new taste. - 5/12/2009
P&G, Coke Claim Most Innovative Title
What other CG companies made <em>BusinessWeek</em>'s Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation. - 5/12/2009
SunChips Debuts More Sustainable Packaging
The new packaging is expected to be available by Earth Day 2010. - 5/12/2009
Sara Lee Attains Total Trade Management
In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management. - 5/11/2009
Liz Claiborne Optimizes Online Marketing
New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites. - 5/11/2009
General Mills Deepens Customer Relationships
Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace. - 5/10/2009
The Top 100 Online Retailers
May 11, 2009 - A drop in online customer satisfaction offers more bad news for retailers. A new study reveals which companies are still tops and which have lost their shine. - 5/10/2009
PepsiCo Files Suit Against PBG and its Board
The suit alleges that the defendants intentionally failed to provide notice of a recent PBG Board meeting to the PBG directors affiliated with PepsiCo. - 5/7/2009
PepsiCo Responds to PBG and PepsiAmericas after Acquisition Proposal
Recently, PepsiCo announced an acquisition proposal to its two largest anchor bottlers. Here is the outline of events.