ARTICLES BY THIS AUTHOR
- 5/12/2009
Integrated Marketing Management: Rajendra Mamodia, Cognizant
How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies. - 5/12/2009
Suncoast Beverage Streamlines Operations
A new voice picking system is expected to increase accuracy while reducing order processing time. - 5/12/2009
Scotts Opens the Door to Sales Opportunities
A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise. - 5/12/2009
Seventh Generation Unveils Three New Innovations
The nation's brand of non-toxic and environmentally safe household products expands its robust line of natural laundry and dish care options. - 5/12/2009
Catching up with Neil Hampshire, Global Business Units & Business Support Functions, Avon Products Inc.
<em>CGT </em>Executive Editor Kara Romanow gets Hampshire's best practice tips for achieving the most value from technology projects during this current downed economy. - 5/11/2009
Liz Claiborne Optimizes Online Marketing
New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites. - 5/11/2009
General Mills Deepens Customer Relationships
Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace. - 5/10/2009
PepsiCo Files Suit Against PBG and its Board
The suit alleges that the defendants intentionally failed to provide notice of a recent PBG Board meeting to the PBG directors affiliated with PepsiCo. - 5/10/2009
The Top 100 Online Retailers
May 11, 2009 - A drop in online customer satisfaction offers more bad news for retailers. A new study reveals which companies are still tops and which have lost their shine. - 5/7/2009
Philip Morris USA Sues Retailer for Selling Counterfeit Cigarettes
The action follows Suffolk County authorities' seizure.