ARTICLES BY THIS AUTHOR
- 5/12/2009
Seventh Generation Unveils Three New Innovations
The nation's brand of non-toxic and environmentally safe household products expands its robust line of natural laundry and dish care options. - 5/12/2009
Catching up with Neil Hampshire, Global Business Units & Business Support Functions, Avon Products Inc.
<em>CGT </em>Executive Editor Kara Romanow gets Hampshire's best practice tips for achieving the most value from technology projects during this current downed economy. - 5/12/2009
Best Face Forward
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/12/2009
Ruiz Foods Builds Market Share through TPM
As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions. - 5/12/2009
Coca-Cola Introduces a More Natural Fanta Family
Fanta introduces a new formula and look, but not a new taste. - 5/12/2009
P&G, Coke Claim Most Innovative Title
What other CG companies made <em>BusinessWeek</em>'s Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation. - 5/12/2009
SunChips Debuts More Sustainable Packaging
The new packaging is expected to be available by Earth Day 2010. - 5/12/2009
Sara Lee Attains Total Trade Management
In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management. - 5/12/2009
H.J. Heinz Enhances Visibility One Store at a Time
To maximize the impact of a consolidated field sales team, Heinz identifies stores with the greatest sales opportunity and focus on driving products with the greatest sales potential. - 5/12/2009
Oracle Acquires Sun Microsystems
The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt.