ARTICLES BY THIS AUTHOR
- 5/12/2009
Oracle Acquires Sun Microsystems
The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt. - 5/12/2009
Trade Promotion Excellence: Jon Van Duyne, Booz & Co.
As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics. - 5/12/2009
O'Neill Optimizes Global Supply Chain Visibility
The surf and snow apparel company places its supply base on a TradeCard platform to automate transactions and take advantage of online financial services. - 5/12/2009
Integrated Marketing Management: Rajendra Mamodia, Cognizant
How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies. - 5/12/2009
Suncoast Beverage Streamlines Operations
A new voice picking system is expected to increase accuracy while reducing order processing time. - 5/12/2009
Scotts Opens the Door to Sales Opportunities
A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise. - 5/12/2009
Seventh Generation Unveils Three New Innovations
The nation's brand of non-toxic and environmentally safe household products expands its robust line of natural laundry and dish care options. - 5/12/2009
Catching up with Neil Hampshire, Global Business Units & Business Support Functions, Avon Products Inc.
<em>CGT </em>Executive Editor Kara Romanow gets Hampshire's best practice tips for achieving the most value from technology projects during this current downed economy. - 5/12/2009
Best Face Forward
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/12/2009
Ruiz Foods Builds Market Share through TPM
As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions.