ARTICLES BY THIS AUTHOR
- 5/12/2009
Best Face Forward
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/12/2009
Ruiz Foods Builds Market Share through TPM
As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions. - 5/12/2009
Coca-Cola Introduces a More Natural Fanta Family
Fanta introduces a new formula and look, but not a new taste. - 5/12/2009
P&G, Coke Claim Most Innovative Title
What other CG companies made <em>BusinessWeek</em>'s Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation. - 5/12/2009
SunChips Debuts More Sustainable Packaging
The new packaging is expected to be available by Earth Day 2010. - 5/12/2009
Sara Lee Attains Total Trade Management
In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management. - 5/12/2009
H.J. Heinz Enhances Visibility One Store at a Time
To maximize the impact of a consolidated field sales team, Heinz identifies stores with the greatest sales opportunity and focus on driving products with the greatest sales potential. - 5/12/2009
Oracle Acquires Sun Microsystems
The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt. - 5/12/2009
Trade Promotion Excellence: Jon Van Duyne, Booz & Co.
As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics. - 5/12/2009
O'Neill Optimizes Global Supply Chain Visibility
The surf and snow apparel company places its supply base on a TradeCard platform to automate transactions and take advantage of online financial services.