ARTICLES BY THIS AUTHOR
- 6/1/2009
Aveda Green Efforts Go Gold
Aveda products earn Cradle to Cradle sustainability endorsement and certification. - 6/1/2009
2009 Visionaries
<em>CGT</em> is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers. - 6/1/2009
Jones Soda's Innovative Ads
Jones Soda uses a social network advertising company to create innovative ways to market its products. - 6/1/2009
Going Mobile: Kevin Tigges, Microsoft Corp.
Microsoft's U.S. consumer goods industry director Kevin Tigges discusses his view on mobility trends, strategies and cautions for the consumer goods industry. - 5/31/2009
The Retailer's Take on Trade Promotion Effectiveness
Cannondale Associates reveals new research based on interviews with retail grocery executives about trade promotion effectiveness. Find out what the findings mean for consumer goods manufacturers. - 5/31/2009
Unilever Appoints New Chief Supply Chain Officer
The new executive joins Unilever in June 2009 and takes on his new responsibilities in September. - 5/28/2009
Frito-Lay to Award Best Eco-Friendly Ideas
A contest from the SunChips brand and National Geographic aims to inspire individuals and organizations who want to improve their communities in a sustainable way. - 5/27/2009
Revlon Restructures Worldwide
Improved processes and workflows are expected to enable significant cost reductions. - 5/26/2009
Six Mega Trends Impacting Global Food & Beverage Brands
A new report from Packaged Facts reveals six mega trends that are impacting the global food and beverage brands. Findings are based on the strategies employed by Nestle, Kellogg, Anheuser-Busch, Wrigley, Kraft, Heinz, Danone and Coca-Cola to retain global market leadership. - 5/26/2009
Kraft and EDS Collaborate for IT Services
Working with EDS, Kraft Foods is now positioned to rely on clearly documented IT services and processes that are expected to support its targets of growth, innovation and cost reduction.