ARTICLES BY THIS AUTHOR
- 6/1/2009
Oakley Debuts Innovation
The new SwitchLock technology is made for fast and easy lens changing. - 6/1/2009
Inventory Optimization: Simon Ellis, Manufacturing Insights
Simon Ellis presents a solid business case for inventory optimization adoption among consumer goods manufacturers. - 6/1/2009
General Mills Strengthens Commitment to Data Insights
Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace. - 6/1/2009
Aveda Green Efforts Go Gold
Aveda products earn Cradle to Cradle sustainability endorsement and certification. - 6/1/2009
2009 Visionaries
<em>CGT</em> is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers. - 6/1/2009
Jones Soda's Innovative Ads
Jones Soda uses a social network advertising company to create innovative ways to market its products. - 6/1/2009
Going Mobile: Kevin Tigges, Microsoft Corp.
Microsoft's U.S. consumer goods industry director Kevin Tigges discusses his view on mobility trends, strategies and cautions for the consumer goods industry. - 6/1/2009
Toys "R" Us Rolls Out "R" Market Nationwide
The toy company is expanding commodities and consumable goods assortment to enhance shopping convenience. - 6/1/2009
Coke Unveils New Bottle
The "PlantBottle" is fully recyclable, has a lower reliance on a non-renewable resource and reduces carbon emissions, compared with petroleum-based PET plastic bottles. - 6/1/2009
Campbell Board Elects Former Wrigley Exec
The former Wrigley CEO is expected to bring a wealth of long and varied experience.