Frito-Lay to Award Best Eco-Friendly Ideas
Environmental experts and green champions, along with American consumers, will help determine the winners of a "Green Effect" national contest, now underway from SunChips, a brand of Frito-Lay North America, a division of PepsiCo, and National Geographic.
The "Green Effect" contest kicked-off on Earth Day, April 22, 2009, and to-date more than 1,200 entries with ideas on how to make communities greener have been submitted for the chance to win one of five grants to help turn their green ideas into reality.
"When the SunChips brand launched the Green Effect initiative, our goal was to inspire individuals and organizations who want to improve their communities in a sustainable way," says Gannon Jones, vice president, portfolio marketing, Frito-Lay North America. "We've been blown away by both the quality and quantity of ideas received to date. Today, we're very excited to announce our judging panel - an incredibly diverse set of individuals whose accomplishments and commitment to the environment are truly remarkable. We couldn't imagine a better group to help select our Green Effect grant winners."
Among the green leaders judging this contest are Oscar-winning actor Edward Norton, National Geographic's Boyd Matson, eco-activist Jayni Chase, Phaedra Ellis-Lamkins, CEO of Green for All and Dave Haft, Group Vice President, Sustainability and Productivity, Frito-Lay.
Online submissions will be accepted at www.GreenEffect.com until June 8, 2009.
The "Green Effect" contest kicked-off on Earth Day, April 22, 2009, and to-date more than 1,200 entries with ideas on how to make communities greener have been submitted for the chance to win one of five grants to help turn their green ideas into reality.
"When the SunChips brand launched the Green Effect initiative, our goal was to inspire individuals and organizations who want to improve their communities in a sustainable way," says Gannon Jones, vice president, portfolio marketing, Frito-Lay North America. "We've been blown away by both the quality and quantity of ideas received to date. Today, we're very excited to announce our judging panel - an incredibly diverse set of individuals whose accomplishments and commitment to the environment are truly remarkable. We couldn't imagine a better group to help select our Green Effect grant winners."
Among the green leaders judging this contest are Oscar-winning actor Edward Norton, National Geographic's Boyd Matson, eco-activist Jayni Chase, Phaedra Ellis-Lamkins, CEO of Green for All and Dave Haft, Group Vice President, Sustainability and Productivity, Frito-Lay.
Online submissions will be accepted at www.GreenEffect.com until June 8, 2009.