ARTICLES BY THIS AUTHOR
- 12/6/2011
General Mills Launches G-WIN Digital
As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming. <br /> - 11/29/2011
P&G Launches Personalized Style Web Site
StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations. <br /> - 11/29/2011
Mobile Traffic Hits High Note on Black Friday/Cyber Monday
Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up. <br /> - 11/29/2011
TPM Systems: Connect Corporate Planning to Event-Level Planning
<div>Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.</div><br /> - 11/29/2011
Kraft Launches European Healthy Living Program
The Kraft Foods Foundation is expanding its global effort to encourage healthy lifestyles, investing more than $7 million in new programs in France, Germany, Italy and Spain.<br /> - 11/29/2011
Sara Lee to Buy House Of Coffee Business
The move, by Sara Lee and its Norwegian joint venture partner Kaffehuset Friele, is expected to strengthen the partners' out-of-home business in Norway and Denmark. <br /> - 11/29/2011
ClosetMaid Enhances Sales, Category Management
<div>ClosetMaid implements a Software-as-a-Service solution from Vision Chain to provide on-demand analysis of promotions, new products, forecasting, stock management, distribution and more.</div><br /> - 11/21/2011
Mattel CEO to Retire, Successor Named
Robert Stockton has been a key architect behind Mattel's rapid international growth and also helped shape many of the company's recent growth initiatives.<br /> - 11/21/2011
Heinz Beats Everybody on Customer Satisfaction
Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.<br /> - 11/21/2011
P&G Forms Consumer Health Care Partnership
The new joint venture has the potential to reach double-digit sales growth and $4 billion in sales toward the end of the decade.