ARTICLES BY THIS AUTHOR
- 12/13/2011
Study Reveals Mobile Solutions Reduce Costs, Generate ROI
<div>Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.</div><br /> - 12/13/2011
Nestle Expands NHW Footprint in US
Nestle reports significant progress in the areas of Nutrition, Health and Wellness (NHW) in the United States during 2011.<br /> - 12/11/2011
TPM's Role in Demand Planning
During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy<br /> - 12/8/2011
IBM/DemandTec Deal to Challenge Organizational Boundaries
The acquisition of DemandTec is expected to extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics. At the same time, the deal is in line with a trend across many industries wherein the lines between merchandising, marketing, commerce and supply chain are blurring. - 12/6/2011
P&G, K-C, Unilever Discuss Downstream Data's Value
Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape! <br /> - 12/6/2011
Tommy Bahama Optimizes its Supply Chain
<div>Tommy Bahama chooses a cloud-hosted solution from PTC to achieve reduced product development cycle time and further grow its global business.</div><br /> - 12/6/2011
Unilever Uses Predictive Trade Planning in the Cloud
<div>Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.</div><br /> - 12/6/2011
Skinny Nutritional Corp. Names Chief Sales Officer
<div>The candidate brings over 25 years of beverage industry experience from companies such as Sobe, Glaceau Vitamin Water, Fuze, Function Drinks, and Mistic Brands.</div><br /> - 12/6/2011
Kraft Spin Off Leads to Executive Changes
Irene Rosenfeld will lead the global snacks company as Chairman and CEO. Meanwhile, a CEO and Chairman have been named for the North American grocery company.<br /> - 12/6/2011
Starbucks Introduces Beer and Wine Concept
<div>Starbucks will add beer, wine and small plates like almonds and bread with olive oil dip at five to seven stores in Chicago next year.</div><br />