ARTICLES BY THIS AUTHOR
- 12/13/2011
Kenneth Cole Selects Mobile Platform to Capture Holiday Sales
Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.<br /> - 12/13/2011
Robert Bosch Selects Platform to Manage Data
The manufacturer partners with Retail Solutions to drive insights from data at five retailers in North America.<br /> - 12/11/2011
TPM's Role in Demand Planning
During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy<br /> - 12/8/2011
IBM/DemandTec Deal to Challenge Organizational Boundaries
The acquisition of DemandTec is expected to extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics. At the same time, the deal is in line with a trend across many industries wherein the lines between merchandising, marketing, commerce and supply chain are blurring. - 12/6/2011
Starbucks Introduces Beer and Wine Concept
<div>Starbucks will add beer, wine and small plates like almonds and bread with olive oil dip at five to seven stores in Chicago next year.</div><br /> - 12/6/2011
General Mills Launches G-WIN Digital
As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming. <br /> - 12/6/2011
P&G, K-C, Unilever Discuss Downstream Data's Value
Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape! <br /> - 12/6/2011
Tommy Bahama Optimizes its Supply Chain
<div>Tommy Bahama chooses a cloud-hosted solution from PTC to achieve reduced product development cycle time and further grow its global business.</div><br /> - 12/6/2011
Unilever Uses Predictive Trade Planning in the Cloud
<div>Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.</div><br /> - 12/6/2011
Skinny Nutritional Corp. Names Chief Sales Officer
<div>The candidate brings over 25 years of beverage industry experience from companies such as Sobe, Glaceau Vitamin Water, Fuze, Function Drinks, and Mistic Brands.</div><br />