ARTICLES BY THIS AUTHOR
- 11/16/2011
Trade Promotion Optimization
Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions. - 11/16/2011
American Greetings Confirms Consumer Appeal
American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease. - 11/15/2011
Concha y Toro and Digrans Form Joint Wine Venture
The formation of VCT&DG Mexico, a joint venture between Concha y Toro S.A. and Digrans S.A., now serves the Mexican market, creating synergies and a novel commercialization structure to best respond to consumer demand in that country.<br /> - 11/15/2011
ConAgra Mills Enters Analytics Venture
<div>ConAgra Mills along with IBM and SignalDemand announce that ConAgra Mills is using IBM's Smarter Commerce-based solution and its predictive analytics capabilities to increase supply chain efficiency.</div><br /> - 11/15/2011
Ralcorp Holding Names President, COO of Post
<div>The candidate worked at companies such as Procter & Gamble and Pet Incorporated, and was voted by Advertising Age as one of the Top 100 Advertising People in 1991.</div><br /> - 11/15/2011
Store Closings to Top 5,000 in 2012
While most retailers have already closed their worst performing stores and taken cost-cutting measures to stay afloat, the uncertain economic climate might lead to a substantial number of store closures in the first quarter of 2012. - 11/15/2011
Petco Joins CPG Industry Information Sharing Model
<div>Petco is collaborating with SymphonyIRI to share CPG market information that is expected to help both organizations obtain deeper level insights into the marketplace and with Petco shoppers.</div><br /> - 11/15/2011
PepsiCo Acquires Biscuit Manufacturer in Brazil
<div>The transaction is expected to further strengthen PepsiCo business in Brazil and expands its portfolio in South America's largest macro-snack category.</div><br /> - 11/8/2011
How PepsiCo Boosted Profitability with TPM
Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more. <br /> - 11/8/2011
Sara Lee Completes Bimbo Deal; Plans Another Divestiture
With the sale of its North American Fresh Bakery business now complete, Sara Lee now turns its focus toward the sale of EuroDough, its European chilled dough business. <br />