ARTICLES BY THIS AUTHOR
- 11/8/2011
Sara Lee Completes Bimbo Deal; Plans Another Divestiture
With the sale of its North American Fresh Bakery business now complete, Sara Lee now turns its focus toward the sale of EuroDough, its European chilled dough business. <br /> - 11/8/2011
Energizer Appoints VP, General Counsel and Secretary
Gayle G. Stratmann, vice president and general counsel of Energizer since March 2003, will retire in the first half of calendar 2012.<br /> - 11/8/2011
Walmart Launches New Mobile Apps
The two free applications are the first of several mobile products to be rolled out from the recently formed @WalmartLabs group under Walmarts Global eCommerce unit.<br /> - 11/7/2011
Mobile Shopping Creates a $15B Opportunity
The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.<br /> - 11/3/2011
Hayneedle Finds the Elusive Key to Growth
By 2009, Hayneedle, Inc. was marketing more than 220 niche product category web sites. With so many disparate products, an organized and optimized distribution process became top priority. <br /> - 11/3/2011
Selerant Helps to Further Food Safety in China
<div>Selerant and its subsidiary, ValuePlus, enter into agreements with the Chinese Institute for Food Science and Technology and Taiwanese Ministry of Economic Development to build a food law database encompassing greater China countries.</div><br /> - 11/1/2011
Unilever Sells Culver Brands, Expands Offerings in UK
Unilever made two big announcements in one week: First, its pending sales of Mrs. Dash and other specialty Culver brands for $325 million, and second, an expanded brand offering in the U.K.<br /> - 11/1/2011
Starbucks Focuses on Mobility Initiative
Starbucks aims to increase its coffee sales via a QR code campaign with the help of Scanbuy. <br /> - 11/1/2011
Plan Globally. Execute Locally. Collaborate Socially. Mobile-y.
<div style="text-align: left;">Perfect Execution of Global Plans May Fail Without Sales Reps' Ability To Monitor & Adapt At Store Level</div><br /> - 10/31/2011
P&G, Unilever, Energizer Deliver Eye-Opening Industry Insights
Technologically-Advanced Consumers, The Demise of Enterprise IT, Proven Downstream Data Use Cases, The Supply Chain of the Future you name the topic, chances are that the speakers covered it at the 2011 Consumer Goods Business & Technology Leadership Conference. Click here for a recap of the event's many highlights, featuring industry all stars from P&G, Unilever, Kimberly-Clark, Energizer, PepsiCo and many more.