ARTICLES BY THIS AUTHOR
- 10/16/2011
Yankee Candle Offers the Perfect Pillar
This new form is made to feature an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form. - 10/16/2011
Warehousing Scents: Parlux Wins with Execution Improvements
Although Jessica Simpson and Rihanna are just a few of the celebrities for whom Parlux Fragrances creates branded fragrances, it is still a relatively small operation. The company recently gained a competitive edge with execution improvements despite a major relocation. - 10/16/2011
Jamba Expands to Home
Inventure Foods, Inc. expands its successful line of Jamba All Natural Smoothies with a new tropically inspired "at home" smoothie flavor. - 10/16/2011
Maple Leaf Takes a Big Leap Forward
After 15 years of growth by way of acquiring multiple businesses, Maple Leaf Foods was operating in a disjointed environment that created unnecessary complexity. The company is now implementing common business processes across all business units, enabled by a massive and rapid ERP consolidation. <br /> - 10/16/2011
Callaway Hits Spring Line
The collection aims to blend performance attributes with a refined and contemporary style for a distinctive look and feel. - 10/16/2011
In Pursuit of Project Success
It is fair to say that there is universal agreement that we could all do a better job in driving benefit through our strategic investments in IT. Organizations must understand that strategic initiatives require a different recipe for success, an approach that considers the alignment of the organization, an agreed upon definition of success, and engagement of the stakeholders throughout. - 10/16/2011
Dean Foods Debuts TruMoo Milk Nationwide
TruMoo milk contains 40 more calories than plain white milk per serving and is made without high fructose corn syrup. - 10/16/2011
Sun-Maid Proves Recall Practice Makes Perfect
Sun-Maid has never had a product recall, but that doesn't mean the company isn't prepared for one. As a major contributor to the Rapid Recall Exchange, Sun-Maid points to some of the features that make it an important part of the company's product recall and market withdrawal process. - 10/16/2011
Bare Escentuals Unveils Global Marketing Campaign
The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia. - 10/13/2011
Easy Spirit Pumps Up Marketing
The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.<br />