ARTICLES BY THIS AUTHOR
- 10/16/2011
Bare Escentuals Unveils Global Marketing Campaign
The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia. - 10/16/2011
Nine West Goes Vintage
The Karen Elson for Nine West Vintage America Collection collaboration aims to combine the musical spirit of the collection with Elson's love for vintage treasures. - 10/16/2011
Continuing a Legacy
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 10/16/2011
VTech Creates New Tablet
This learning app tablet brings interactive and animated reading, educational gaming, creative activities, and a rich collection of applications to children ages 4-9. - 10/16/2011
Paper Island Has Something to Celebrate
The greeting card and giftware manufacturer transformed the replenishment of store-level inventories from a traditional and manual process into one that has enabled the company to optimize inventory and increase sales by more than 30 percent. - 10/16/2011
Snyder's Lance Partners with Moms
Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns. - 10/16/2011
The Downstream Data Journey
A Q&A with Robert F. Byrne of Terra Technology reveals insight for grasping downstream data opportunities, using it at different levels and harnessing its full potential in the supply chain. - 10/16/2011
Yankee Candle Offers the Perfect Pillar
This new form is made to feature an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form. - 10/16/2011
Warehousing Scents: Parlux Wins with Execution Improvements
Although Jessica Simpson and Rihanna are just a few of the celebrities for whom Parlux Fragrances creates branded fragrances, it is still a relatively small operation. The company recently gained a competitive edge with execution improvements despite a major relocation. - 10/13/2011
Kimberly-Clark Renews Procurement Contract
<div>Building upon the results achieved over the last five years, the partnership will stay focused on optimizing spend and driving savings in the areas of Marketing Services, Corporate Services, Travel, IT, and MRO.</div><br />